LiftLab + Alloy.ai connects real-time retail POS data with full-funnel measurement to help you see what truly drives revenue. (Check the Press Release).
Real-time POS + full marketing mix (digital, TV, radio, print, retail/trade) in one view
Incremental ROAS visibility down to SKU/Retailer/Location level
Built for brands with meaningful wholesale revenue and complex omnichannel distribution
LiftLab + Alloy.ai: Measure What Actually Sells
Most omnichannel brands can track clicks and conversions online, but not what happens in-store, especially when wholesale and retail partners dominate revenue. This partnership removes the blind spot by pairing real-time retail POS data with full-funnel measurement. Now marketers can connect media spend to actual retail sales across channels.
What you get: A unified view that connects marketing spend to performance across eCommerce and in-store sales, creating a strategic system to help you confidently make budget decisions.
What you get: a single view of marketing effectiveness that ties spend to both eCommerce and brick-and-mortar outcomes, not as a retrospective guess, but as an operational system you can use to make budget decisions with confidence.
How Your Team Benefits
- 01
Prove True Impact : Show actual return on ad spend (iROAS) using real sales signals. No more guesswork.
- 02
Optimize With Precision: See impact at the SKU/Retailer/Location and pivot where and when required.
- 03
Plan and Reallocate Faster : No more quarterly reviews. Continuously track issues or opportunities and invest where it matters most.
How It Works
Perfect For
Consumer brands with meaningful wholesale/retail revenue
Omnichannel marketers who need to connect media to in-store outcomes
Teams running multi-channel mixes (digital + TV/radio/print + retail/trade)
Common Use Cases
Retail lift measurement: Understand what drives store sales by retailer, geography, and product line
Budget reallocation: Rebalance weekly/monthly spend using outcomes tied to real sales
SKU-level insights: Identify which campaigns move which products, not just which clicks
Omnichannel strategy: Align brand + performance investments to total business results